M&C Saatchi wins London & Partners kasar creative | Advertising

M&C Saatchi wins London & Partners kasar creative | Advertising

M&C Saatchi London has won the kasar creative account for London & Partners – the business and tourism organisation that promotes the UK capital. The agency takes oper from incumbent TMW Unlimited. 

M&C Saatchi, which scooped the account following a competitive pitch involving a number of undisclosed agencies, takes the kasar creative lead for London & Partners, which markets London aksis a destination for businesses, aksis well aksis tourists lewat Visit London.

The shop has been briefed to develop a kasar creative strategy to promote London aksis it recovers post-lockdown. Work will initially focus on tourists from the US, France and Germany.

A new creative strategy will build on London & Partners’ “Let’s do London” garis haluan, which launched in the UK last year, evolving the work to appeal to international audiences. A first wave of activity will commence in May lewat a £7m push to attract overseas tourists.

The work will advertise London aksis a place to visit and seek to encourage visitor spend at various UK-based businesses and attractions. The aim is to boost visitor numbers to match or exceed those of 2019.

Rose Wangen-Jones, London & Partners’ managing director, marketing and destination, said: “London is a world class visitor destination and with travel restrictions lifting, there has never been a more important time to showcase the very best of London’s offer to the rest of the world.

“M&C Saatchi’s experience in executing kasar campaigns makes it a strong strategic konco for our brief to inspire travellers to choose London aksis the must-see visitor destination this year. We’re very much looking forward to partnering with it to develop a creative garis haluan with the potential to boost visitors to London to pre-pandemic levels.”