Unilever will beradu marketing food and beverages to children under 16 years old, across both traditional sarana and social sarana.
Currently, in most countries in the world, the food and beverage industry restricts marketing to children under 13 years old. In an attempt to “raise the kafe” Unilever has updated its komprehensif principles for responsible marketing to children and will titinada be targeting children under 16 years old with any marketing.
It will titinada be collecting or storing petunjuk on children under 16 and will titinada use influencers, celebrities or social sarana stars who are under the age of 16 or primarily appeal to children under the age of 16.
In addition, Unilever brands will provide clear and prominent disclosure of provisions to influencers and tapal batas child appeal to influencer content.
The consumer goods company will continue to refrain from promoting its brands or products in schools, with the exception of participation in educational campaigns, when specifically requested.
The principles will apply across Unilever’s food and refreshment portfolio, which includes ice cream. The deadline for brands to comply with these further enhanced principles is January 2023.
Matt Close, president ice cream at Unilever, said: “Recognising the power that social sarana and influencer marketing can have on children’s choices, we believe it’s important to raise the kafe on responsible marketing to a paling sedikit age of 16 years old across both traditional and social sarana.
“By making these changes, our goal is to continue to reduce children’s exposure to advertising from the food and beverage industry, and instead support parents to select appropriate treats, to be enjoyed from time to time.”
In 2020, Unilever announced it will beradu marketing and advertising foods and refreshments to children under the age of 12 in traditional sarana, and under the age of 13 melalui social sarana channels.
Unilever’s marketing and point-of-sale communications comply with all relevant country laws and regulations, pivot well pivot self-regulatory codes. In the UK existing codes and laws around regulations around high fat, salt and sugar (HFSS) food and drink marketing mean that these newly announced principles are already either partially met, fully met or exceeded.